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Social and Behaviour Change Communication (SBCC), Purulia, West Bengal

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Location
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Area of Operation:
Purulia :
Purulia district (all blocks), West Bengal
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Contact Information:
Mr. Pinaki Basu
District Social and Mobilisation Coordinator (DSMC)
SBCC Cell, District Magistrate Office,
Purulia, West Bengal

imgPhone : +91-3252-222302

imgFax : +91-3252-222490

imgE-mail : This email address is being protected from spambots. You need JavaScript enabled to view it.

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Activity
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  • » Hand washing
  • » Breast feeding
  • » Girls education
  • » HIV/AIDS
  • » Sanitation
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Public Health Areas
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  • » BCC/IEC
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Organizational Overview
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Legal Status

Under Government of West Bengal

Year Launched

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2006

Stage

Well established with plan for further expansion.

Income level of target population
  • » Bottom 20% (first target)
  • » Entire population
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Summary
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SBCC Purulia was started in 2006 under the aegis of the District Magistrate, Purulia, in 12 blocks, 107 Gram Panchayats and 1722 villages. Purulia suffers from very poor human development indicators among the districts of West Bengal. Poverty and lack of awareness coupled with the absence of public health interventions have created apathy among the people and a reluctance to adopt any behaviour change.

The total population of Purulia is 2,927,965. Almost 40% of the population is considered socially excluded. About 21% of them are scheduled castes and 24% are tribes. Purulia suffers from very poor conditions in terms of hygiene, poverty, and lack of safe drinking water, resulting in major health problems such as diarrhoea, malaria, filarial, TB, anaemia, and others. Poor child birth and nutrition standards lead to high IMR and MMR. Open defecation, lack of sanitary latrines, poor educational standards for girl children, and poor awareness of HIV/AIDS also compound Purulia’s health and development problems.

The key staff member in SBCC Purulia’s approach is the animator, who, in consultation with the Gram Pradhan, gets assigned to 200 households a month within a particular area. The animator goes to a household, gathers as many members as possible, and then uses flip charts to convey the five key messages of SBCC. This is called Inter Personal Communication (IPC), which is the corner stone of the project. IPC is considered the most...

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Target Geography
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  • » Rural, Tribal, Urban
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Target Population
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  • » Entire population
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Primary Funding Agencies
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  • » Foreign Government
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Scale
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Number of Publications (2006 – 2011)
  • » National Journals: 0
  • » International Journals: 0
Non-Technical Staff

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11-20

Technical Staff

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> 20

Study Population

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24,30,203

Future Plans

With 83% current coverage, the SBCC program now focuses on 100% coverage in Purulia district

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